The Miss America pageant, which prides itself on projecting a wholesome, positive image of women, began in 1921 in Atlantic City, New Jersey, as a stunt developed by local businessmen to extend the summer tourist season. In 1945, the Miss America Organization handed out its first scholarship. Today, it provides over $45 million each year in cash and tuition assistance to contestants on the national, state and local levels. In 1954, the competition was broadcast live for the first time. Beginning in the 1980s, contestants were required to have a social platform, such as drunk-driving preventionor AIDS awareness, and Miss America winners now travel an estimated 20,000 miles a month for speaking engagements and public appearances. In 2006, following a decline in TV ratings, the pageant moved from Atlantic City for the first time in its history and took place in Las Vegas, where a new Miss America was crowned in January instead of September.
Vanessa Williams rebounded from the Miss America scandal and went on to a successful entertainment career as an actress and recording artist, performing on Broadway as well as in movies and television and releasing a number of popular albums.