Bharti and SoftBank joint venture Hike Messenger, an instant messaging platform, on Monday launched a Hindi News feed in its app after seeing 100 million views of English news stories per week.

The Hindi News feed will allow users to access nuggets of news reports across sports, entertainment, politics, technology, and other categories.

“We’re thrilled to launch Hindi News platform for our users. We have carefully studied content consumption patterns of our user base and hike being an Indian app, we are happy that now our users can read news in Hindi. Users can switch between Hindi and English news by tapping a button. We believe this is a step forward as we embark on our journey to bring India online in a locally relevant way,” said Kavin Bharti Mittal, founder of Hike.

Related : Hike’s new update brings chat search and themes and many more.

Mittal added that with the launch, the messenger app will take one more step towards ‘localising for India’.Hike, which currently has 1.5 million daily users of its English News feed, said it would soon launch news feeds in other local languages which will aid the messaging platform to increase its user base in the country.

Related : Hike provides Group calling (conference call)

Currently, hike has 35 million registered users. Other popular rivals like WhatsApp and Viber have a user base of 900 million and over 40 million, respectively.


Hike ” made in India with Love ” News Feed service provides news related to

» Top Stories
» India
» World
» Business
» Lifestyle
» Sports
» Entertainment
» Technology


Along with News Feed Stickey allows the hike users to use endless stickers (around 5000) in other apps like :

» Whatsapp
» Viber
» Messanger
» Line
» Wechat
and other social media apps.

To Enable Stickey you need to follow some steps :

1. Go to settings (Apperaing at the right corner of your mobile screen in Hike Messanger)
2. Select Stickey.
3. Choose the apps in which you want to use the hike stickers

Thats it. You’re good to go.